Privacy policy
Last updated: 11 July 2026
This Privacy Policy applies to all services provided by BirninghamBay, which can be contacted via birninghambay@gmail.com and is located at Dijkgraaf Grootweg 28, 1619 BV Andijk, the Netherlands. We respect the privacy of our customers and treat the personal information you provide to us confidentially and in accordance with the applicable General Data Protection Regulation (GDPR).
1. What information we collect
We collect personal information that you provide to us when placing an order, creating an account or contacting our customer service, including:
- Full name
- Address and billing details
- Email address
- Telephone number
- Payment details (processed through our payment providers and not stored on our servers)
- IP address and device/browser information
- Order and transaction history
- Information about your activities and behaviour on our website (through cookies)
2. Purposes of processing
- Processing, shipping and invoicing your orders.
- Providing customer service and support.
- Sending order updates, tracking information and relevant information.
- Improving our services, website and product range.
- Preventing and detecting fraud and misuse.
- Sending marketing communications, only where you have provided consent.
3. Legal grounds
We process your personal information on the basis of the performance of a contract (your order), your consent (for example, for marketing), a legal obligation (such as tax and accounting requirements), and our legitimate interests (such as fraud prevention and improving our services).
4. Sharing information with third parties
Your information is only shared with third parties where this is necessary to provide our services, including:
- Our payment provider: Shopify Payments
- Our shipping and delivery partner: DPD
- Our supplier(s) for the purpose of processing and shipping your order.
- Providers of analytics and marketing services (where applicable and taking your cookie preferences into account).
Where required, we have entered into data processing agreements with these parties. We never sell your personal information to third parties.
As some of our orders may be shipped directly from a supplier located outside the European Economic Area (EEA), such as China, your personal information may be transferred outside the EEA. Where this occurs, we take appropriate safeguards to protect your information.
5. Retention period
We do not retain your personal information for longer than necessary for the purposes for which it was collected, or for as long as required by law (such as a legal tax and accounting retention period of 7 years).
6. Cookies
Our website uses cookies to improve functionality, analyse visitor behaviour and support marketing activities. Please see our separate Cookie Policy for more information. You can adjust your preferences at any time through the cookie banner or your browser settings.
7. Security
We take appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. All payments are processed through a secure SSL connection.
8. Your rights
You have the right to access, correct, delete or restrict the processing of your personal information. You may also object to the processing of your information, withdraw your consent and request data portability. To exercise these rights, please contact us at birninghambay@gmail.com.
You also have the right to lodge a complaint with the relevant data protection supervisory authority. In the Netherlands this is the Autoriteit Persoonsgegevens.
9. Contact
BirninghamBay – Dijkgraaf Grootweg 28, 1619 BV Andijk, the Netherlands – birninghambay@gmail.com